Wednesday, April 18, 2018

PhilaU Alumni Spotlight: Neha Jhunjhunwala, Founder of The Cushion Project, Featured in India Today Magazine


Neha Jhunjhunwala
Founder, The Cushion Project, Kolkata 
www.thecushionproject.com




Neha Jhunjhunwala made her name as a textile designer with her furnishing brand Onset that she founded in 2008. Later when she shut the standalone store she reinvented the brand by a launching an online portal, TheCushionProject.com in 2017. Unlike Onset which made intricately hand embroidered cushions, The Cushion Project uses "smarter design" to retain a similar look while being cost effective.
DETAILED DESIGN The textile design graduate from Philadelphia University uses natural fibres like cotton, linen and silk. Her products use multiple techniques including printing, embroidery and surface texturing with pom-poms or tassels. "I like the human touch. So all my work will feature either hand woven, screen printed, hand embroidered or hand finished detailing," she says.
ON DISPLAY She retails cushion and bed covers.

For full article from India Today visit: https://www.indiatoday.in/magazine/supplement/story/20180423-behind-the-best-dressed-homes-akila-seshasayee-pankaj-kehr-1211462-2018-04-12

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